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Campaigns

Spring/Summer 2010

It’s summer, it’s sexy and it’s so very Seduce. Spring/Summer 2011 will boast a contrast between plain utility and pretty girl.

Loose tailoring that’s slack and effortless will feel see a nomadic vibe this season. A season of mixing separates –tops and bottoms to take you from day to night. Be a tribal princess this Spring and sport a wild style with a feminine edge – ergonomic paneling, clever cutouts and go-faster piping in khakis, ivories and putty greys. Moving forward through the season, fall in love with lip smacking ice-cream shades in sheer and floaty fabrics –girlish looks with a sugar-coated glamour. ‘Notice-me’ prints in subtle pastels show in ruffles, maxis, tunics, kaftans and asymmetric styles.

As the temperatures heat up –so do the prints –powerful shots of intense colour offer a brilliant alternative to this season’s pretty pastels and nudes. Ubercool ruched fitted dresses in poppy neon hues and dazzling bejeweled and mirror detailing take us to ravishing new heights.

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